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frog has just opened a new studio in Amsterdam, expanding our presence in the European community. “Amsterdam offers an extremely diverse and vibrant business hub, exactly the kind of fabric that frog thrives in,” says Doreen Lorenzo, frog President. The Amsterdam studio represents the latest extension of frog abroad, bringing the tally to nine studios worldwide.
Gary Hustwit, director of Helvetica, has shifted his focus from type to product with his new film, Objectified. The documentary, now in production, will focus on “personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.” This month, Hustwit will sit down with frog founder Hartmut Esslinger to get his take on the industry.
frog is hosting Churchill Club for an evening with award-winning journalist Sarah Lacy and Max Levchin, CEO of Slide and co-founder of PayPal. Lacy released her book Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and Rise of Web 2.0 last May, after 10 years of reporting on startup business and culture in the Valley. On Monday, August 25, she’ll interview one of the book's biggest stars: Max Levchin, founder of PayPal and Slide, and investor in a host of other Web 2.0 names. Then Max turns the tables and interviews Sarah.
Passion is the genesis of genius. So says FlashForward in the mission statement of this year’s conference, connecting Flash fanatics the world over. This year, frog Jared Ficklin explores the potential of Flash as a means of sound visualization. His session, “See Sound, Sound Visualization in Nature and in Code” draws the line between digital and analog audio waves.
The hardware and software design of mobile devices is inextricably linked, the outer casing governing our access to the data within. On August 20, at the Intel Developer Forum, frogs Paul Bradley and Knut Graf will lead a workshop on the integration of the two: “Designing Mobile Interface Devices from the Outside-In.”
This fall, frog founder Hartmut Esslinger will lend his critical eye as a judge of the 2008 China's Most Successful Designs Award, evaluating the creative, strategic, and social power of the nations’ top designs. Sponsored by FORTUNE China Magazine and China Bridge International, the award program seeks to recognize innovation in the Chinese marketplace.
